There was a gap in the sun shading industry. Many companies work as resellers, working as middlemen between factories and consumers, but none of them had a digital way to track all their processes. That's where Blueprint came in, as an idea for an all-in-one, ERP solution which will fix the needs of all of these companies. This took a lot of work. When I joined the project the product did not even have a name, and we had to start somewhere, so we started at the beginning, we created an entire brand identity for the product. Afterwards the research phase could begin. I began compiling data on certain competitor ERP systems and proposing ideas, while simultaneously doing interviews with industry professionals to better understand the needs of the users and to create more realistic personas. After all this was finished we delved into the UX of it all. Starting off with basic sitemaps (built based on card sortin exercises with real users), user flows and low fidelity wireframes to test out our ideas.