The Problem
There was a gap in the sun shading industry. Many companies work as resellers, working as middlemen between factories and consumers, but none of them had a digital way to track all their processes. That's where Blueprint came in, as an idea for an all-in-one, ERP solution which will fix the needs of all of these companies.
This took a lot of work. When I joined the project the product did not even have a name, and we had to start somewhere, so we started at the beginning, we created an entire brand identity for the product.
Afterwards the research phase could begin. I began compiling data on certain competitor ERP systems and proposing ideas, while simultaneously doing interviews with industry professionals to better understand the needs of the users and to create more realistic personas.
After all this was finished we delved into the UX of it all. Starting off with basic sitemaps (built based on card sortin exercises with real users), user flows and low fidelity wireframes to test out our ideas.
What was delivered
After a lot of work with the entire product team, and constant collaboration with developers to see what is feasible and what is not, we finally came to a design that we agreed on to be the MVP which we would launch.
But this was not the end, the product needed constantn improvement. As soon as we launched and got paying customers we started getting requests for new features. Some of these features would change small things, but some of them had influence on huge flows that had to be worked over again.
After a time, once the product became stable and was well and truly out of the MVP phase, the maintenance phase began. I used tracking and analytics tools to measure friction points and the UX health of the product, and based on those improved some things that we managed to somehow miss.
